You may remember the May post with the commercial in question. Do you also remember that last year Wendy's did a magical ad campaign?
From Business Review Canada:
In an attempt to get their new frozen chocolate drink noticed, the fast food company has decided to take part in a new marketing technique—a prank ad campaign. In short, Tim Hortons has implemented the act of levitation in attempt to get consumer’s attention.
The franchise’s new chocolate drink—which has arrived just in time for summer—can be seen alongside Canadian magician Darcy Oake and two local actors.