One of my favourite things about the Festival de magie de Québec is their creative, dynamic, and often interactive advertising campaigns. In 2011 it was this magical billboard. In 2012, it was "la disparition." In 2013, "pouvoirs magiques." For 2014, "le balai magique." This one, "le magicien" was released in August of 2015. So much fun!
Have a look at "Quebec City Magic Festival - The Magician" on LG2's YouTube channel (with English subtitles):