The Festival de magie de Québec starts today. I really enjoy their creative, dynamic, and often interactive advertising campaigns. In 2011 it was this magical billboard. In 2012, it was "la disparition." In 2013, "pouvoirs magiques." For 2014, "le balai magique." This one, "le magicien" (in English: The Magician) was released in August of 2015.
From the Festival de magie de Québec's YouTube channel, here's the 2016 video (or watch "The Mysterious Billboard" in English):