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11 February 2018

Do you market with darts?

From the article "Marketing Your Magic Business - Do you shoot guns or toss darts?" by Peter Mennie at Magician's Masterclass:
When developing your magic business marketing plan there are two potential strategies:  shotgun or darts.  In my experience, most magicians use the shotgun approach which targets a broad base of potential clients with little to no focus.
I prefer the second strategy called D.A.R.T. which stands for Directed At Responsive Targets.

Guns are loud, fired from far away and hurt or kill their prey. Darts are tossed at their targets from 10 feet away and everyone drinks when you hit the bulls-eye.

Let me explain.

Read more.

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