“There’s just something cool about unraveling a puzzle’s secrets,” says YouTube puzzle expert Chris Ramsay, who has 3.6 million subscribers to his channel, where he broadcasts videos grappling with $3,000 locks and rare Enigma boxes. “The rush of figuring it out yourself only comes with a level of mind-numbing patience, where you start thinking abstractly a little, and it leads you in the right direction. If you’re running or owning a business,” he continues, “this deconstructing mindset is huge. It’s problem solving.”
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18 February 2020
Chris Ramsay in Bloomberg Businessweek
From the February 13th article "For Customers Addicted to Stave Puzzles, the Torture Is the Point" in Bloomberg Business:
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