The Festival de magie de Québec starts on Thursday. I am a big fan of their creative, dynamic, and often interactive advertising campaigns. In 2011 it was this magical billboard. In 2012, it was "la disparition." In 2013, "pouvoirs magiques." For 2014, "le balai magique." This one, "le magicien" (in English: The Magician) was released in August of 2015. And last year was "The Mysterious Billboard."
For this year, have a look at "The panel that reads your thoughts."
From the lg2 YouTube channel:
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