Wendy's makes magic

Last summer, a number of Canadian magicians were involved in an ad campaign for Wendy's.

From Strategy Online:

Working with agency MacLaren McCann, Wendy’s auditioned 10 different magicians and asked them to incorporate the burger into their routines. The stunt was filmed, with each of the 22 magic tricks shot in one take, and uploaded to Facebook and YouTube over several weeks as part of the “Wendy’s Pretzel Bacon Cheeseburger Magic Show.”

Read more.

[via Reality Based Magic]


Those of you who were paying close attention, remember the following acts:

• Act 1 - James Alan
• Act 2 - Baldini
• Act 3 - Magic Mike Segal
• Act 4 - James Alan
• Act 5 - Mike D'Urzo
• Act 6 - Ken Margoe
• Act 7 - Baldini
• Act 8 - Rob Testa
• Act 9 - Mike D'Urzo
• Act 10 - Rob Testa
• Act 11, Mike D'Urzo
• Act 12, Baldini
• Extra Trick 1, Rob Testa
• Extra Trick 2, Phil Pivnick
• Extra Trick 3, James Alan

Which means we're 7 tricks short of the 22 shot.  According to the post at Reality Based Magic, at least one of those involves Mark Lewis.

Off to search the internet we go!