A professional magician, Caffrey immigrated from Lebanon to Canada at the age of 15. While other high-school students loitered in back alleys and caused headaches for nearby convenience-store owners, Caffrey hung out at the library, reading English books and learning the language. If he couldn’t pronounce a word on the page, he would scamper over to the nearest librarian for a quick lesson. “Once I get into something,” Caffrey says. “I have to do it all the time.”
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One person who seems to have surveyed this new landscape accurately is Chris Ramsay. A practicing magician for over a decade, Ramsay started by working for magic companies, helping them create tricks that are teased over social media, then sold — at prices that range from $5 to thousands of dollars — with full explanations on how they work to other magicians for use in their acts. While managing the Facebook, Twitter and Instagram accounts for these businesses, Ramsay had an epiphany: He could use social media himself as a direct channel to a potential audience. By sharing his work online, he could skip the middleman and be the owner of his content. And so, Ramsay created and began posting to his own YouTube channel.
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06 April 2019
Chris Ramsay and Xavier Caffrey in the National Post
From the April 4th article "How young magicians are learning to cast a spell on a modern audience" by Alex Wong in the National Post:
Labels:
# media,
Chris Ramsay,
Xavier Caffrey
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