26 June 2026

Checking in with Keith Brown's show 110% Wizard at The Toronto Fringe

The Toronto Fringe (June 30 - July 12) is fast approaching!  

Keith Brown kindly agreed to answer some of our questions ahead of his upcoming show 110% Wizard at The Toronto Fringe.

 

Checking in with Keith Brown
 
  
 
What is your first memory of magic?

My first memory of magic is probably David Blaine's first special. I was 6 years old when it came out. It inspired my brother and me to learn tricks. I can vividly remember my brother making a card appear on the other side of a window in our front room. Not only did I want to know, I needed to know.

 
 

How long have you been performing professionally?

When I was 13, I was offered money to perform in a bar, and I never looked back. 


 
 
Why is now the right time for you to be at the Fringe?

I am working on a new show that's more storytelling based. I focus on my recent experience as a cruise ship magician. I am breaking in new material as well as some very old material. It's interesting to me to revisit a piece that I haven't touched in a decade and breathe new life into it.

I normally compare the fringe circuit to building a house. First you need to lay the foundation, which is what I did in Orlando. We learnt a lot in the first run and now have the opportunity to make bigger changes. We will build the house up and refine the insides all summer. 



 
 
How, if at all, does this show differ from your previous shows?

This show is more story based. In the past, I would be doing a magic show and then it would be story time. The story almost always leads into a trick and then I go back to doing magic. This show is more thematic, has a through line and more stories woven into the show from start to finish. It feels better crafted than some of my previous shows.



 
 
When did you start writing and preparing for this show?

In January I worked my first ever cruise contract. I wanted to use my time on the ship to develop a new show, but I didn't really have the opportunity given the circumstances. Fringe snuck up on me. They say to write about what you know, so I wrote about my experiences working the ships.

It's always scary putting new material in front of an audience, whether it's a trick or a story. You never know how they're going to respond to it, or if it's any good until you put it in front of people. After performing it in Orlando, the stories really resonated with the audience. It's also very rewarding to discover the moments when presenting it for the first time. I have a pretty good road map of how to get from A to B, but I never truly know what moments and opportunities the audience will serve me during a performance. It's my job to listen and respond accordingly. It's their input that always makes the show better than what I could have made by myself.
 



 
Will you tease an effect or two for us?

The first card trick in the show is something I am revisiting after 8+ years. When I first started performing it, many magicians came up to me after the show and told me it fooled them. I never considered it a "magician fooler" per se, but I realized it's because they think it's a trick they've seen before until it isn't. 
 
 
 
 
Is there anything else you’d like to share with the readers of Canada’s Magic?

For the last year and half, I have been working with Brendan Hong to design my very own deck of playing cards. The first run was printed with Shuffled Ink and I got my hands on them in May. For now, the cards are available exclusively at my shows. I am super proud of the cards and it's a really great feeling to be able to perform with them every night. 



 
Thank you Keith, for making the time to answer our questions!
 

For more information about the Toronto Fringe, visit FringeToronto.com

 

  110% Wizard  

 

 

Checking in with Keith Brown


 

 

 

 

 

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