Canada's Magic: Random thoughts about Keith Brown's show "110% Wizard" at the Toronto Fringe

04 July 2026

Random thoughts about Keith Brown's show "110% Wizard" at the Toronto Fringe

110% Wizard

Tickets:
https://fringetoronto.com/fringe/show/110-wizard

Yesterday, we ventured to the Aki Studio in Toronto.

This was our first visit to this theatre which is located in the Daniels Spectrum building. According to the Aki Studio website, they are fully accessible for both patrons and performers.
The theatre is a cozy space, with a capacity of 120 seats (with raked seating). The seating goes about 6 rows deep. Every seat has a great view of the action and Keith has cameras setup to make the small details clearly visible to all. There are seats reserved in the front row, for audience members who have accessibility issues.
The theatre is air-conditioned (very welcome with the current heat wave).
The show is approximately an hour in length, with no intermissions.

Pre-show:

Keith is Fringe veteran. (He mentioned that this was his 60th (!!) Fringe festival.) He hosts a pre-show segment designed to make the audience feel at ease. In it he discusses:

audience participation and what to do if you don't feel comfortable volunteering (this is the first time we can remember a performer proactively giving the audience a method by which they can decline volunteering), and
what it means to be in his 'relaxed performance' show (sensory friendly, house-lights on the majority of the time, in and out privileges, etc).

It's also worth noting that Keith made this showing a Pay What You Can performance, in the hopes of making live shows more accessible to everyone.

On with the show:

In a theatre this size, you get a good view from every seat. (Especially with the camera's Keith has setup.)
The show was nearly, if not completely sold out.
As Keith mentioned in his interview, 110% Wizard is a brand new show.
Without giving too much away, the show did involve gift bags, money, cards, cell phone (audience supplied), luggage tags, water fowl, drinks, and family photos (his).
There is plenty of audience participation. By our count there were well over dozen volunteers (including one not even at the show)!
The show is very family friendly and kept the children in the audience engaged.
Keith shared with us, what is was like working his first ever cruise contract earlier this year. He punctuated his tales with effects that directly related to his experiences.
In his interview with us Keith mentioned a trick that fools magicians. He said, "they think it's a trick they've seen before until it isn't." We were very much fooled!
If you've seen one of Keith's shows, you'll know that he's an expert at making lemonade out of the lemons he is dealt. We're happy to that he continues to do so in 110% Wizard!

"110% Wizard"

is a very refreshing lemonade!

Merch

Cards, stickers, buttons, and ducks are available for purchase after the show, with a portion of the sales going to the Native Earth Performing Arts & Aki Studio.

100% Wizard custom playing cards (designed by Brendan Hong and exclusively available at Fringe shows),
Sticker sheet featuring artwork from the 100% Wizard deck,
Buttons, and
Ducks.

Don't just take our word for it, read what the press at the Orlando Fringe had to say about this show:

From the May 18th article "Review: HIGHER THAN RAINBOWS, 110% WIZARD, and YOUNGER US at The Orlando Fringe Festival" by Benoit Teves at Broadway World:
Fortunately, the cruise ship staff gathered enough miscellaneous items for Brown to cobble together a performance of basic yet dazzling illusions, a few of which still grace the Orlando stage this go-round.
Read more.
From the May 13th article "Orlando Fringe 2026 review: ‘110% Wizard’" by Seth Kubersky at Orlando Weekly:
If you have any doubts that Orlando Fringe changes lives, look no further than illusionist Keith Brown. A fixture of the Festival for over a decade, Brown landed an agent as a result of his 2024 show here, and is now an in-demand guest artist aboard Norwegian and Virgin cruise ships.
Read more.
From the May 15th article "2026 Orlando Fringe Review: 110% Wizard" by Jimbo Wood at Orlando Shine:
Brown, a familiar face to Orlando Fringe audiences and a three-time Critic’s Choice winner for Best Magic Show, returns with what he jokingly describes as the “same wizard, now 10% better.” The framing device for this year’s show centers around a cruise ship residency thrown into chaos after an airline loses the costumes and props intended for the run.
Read more.